Our story
A neighborhood boutique where thoughtful curation meets warm, personal service
A boutique with a story
Grace & Gray Mercantile is a neighborhood destination in Historic Avondale where thoughtful curation meets warm, personal service. Every rack and shelf reflects a love of quality, texture, and pieces that feel distinctly yours.
We believe that shopping should feel personal — not overwhelming. Our collection is edited, not endless. Each piece is chosen because it brings something special: a flattering fit, an interesting print, a conversation-starting detail.
Whether you're refreshing your wardrobe, searching for a meaningful gift, or just want to slow down and browse, you'll always find something worth discovering.
What we believe
Curation over quantity
We'd rather carry one perfect piece than twenty forgettable ones. Our shelves are edited with intention.
Personal service
Shopping here feels like visiting a friend who has great taste. We listen, we suggest, we never pressure.
Community first
Avondale is more than our address — it's our home. We're proud to be part of this neighborhood's story.
Come say hello
We're at 3568 St. Johns Ave in Historic Avondale. Open daily, 10am–5pm.